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"We'll be doing that with this." Written By Troy Espera Related: View the commercial on YouTube. "We always look at lessons learned," the statement adds.
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"And no company in a free market is in the business of alienating consumers - intentional or not." Still, Masterfoods' statement mentions nothing of an apology. Bars & clubs in chicago blues bars in chicago cigar bars in chicago gay. Cyd Zeigler, co-founder of, a website for gay sports enthusiasts, thinks that Masterfoods would be wise to apologize. "Mars needs to apologize for the deplorable actions of its Snickers brand," said GLAAD President Neil G.
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The ad directed viewers to a special website where visitors could vote for alternate ending to the hair pulling - including the two men drinking motor oil, the two fighting with wrenches or the two being joined by a third mechanic who asks: "Is there room for three on this love boat?" The Matthew Shepard Foundation and the Gay & Lesbian Alliance Against Defamation were among the groups to demanding an apology to the gay community. "As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer." According to the AP, the ad was to be part of a larger, multi-media campaign that Snickers was building around it. Clearly that was not our intent," Masterfoods said in a media statement. "We know that humor is highly subjective and understand that some people may have found the ad offensive. In this particular campaign we wanted to convey in a friendly and. The company released an apology last Thursday and said it was pulling the ad.
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It comes after a rise in homophobic violence, including the murder of a gay man. Gay advocacy groups fired off complaints to Snickers-maker Masterfoods USA-a division of Mars-saying the ad promoted anti-gay prejudice and condoned violence against gay Americans. Snickers has pulled a controversial commercial in Spain after many condemned the advertisement as homophobic.
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Panicked to "do something manly," they each rip chunks of hair from their chests. The 30-second commercial features two mechanics inadvertently kissing over a Snickers bar.
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Snickers candy bar makers caved under the pressure of outraged gay advocates late Monday by yanking an anti-gay Super Bowl ad off TV and off its Website, but did not issue an apology.